THE CHALLENGE
TAGT’s annual conference, giftED, needed a communications strategy that matched its scale and impact—one that would drive registrations, excite educators, and highlight key programming.

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THE APPROACH

I created and executed a comprehensive marketing and communications plan for giftED24, including email campaigns, social media content, print materials, and on-site signage. I collaborated with vendors and staff to ensure messaging consistency across all channels, developed a visual style that aligned with the refreshed TAGT brand, and wrote key scripts and announcements for the event itself.

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THE IMPACT

• Welcomed over 1,100 registrants from across Texas and beyond

• Strong representation from key school districts

• Attendees joined from more than 25 major cities

• Elevated event branding and stronger audience engagement pre- and post-conference