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B.A., Strategic Communication
Minors: Social Work; Theatre
G/T Awareness Week
The Texas Association for the Gifted and Talented (TAGT)
THE CHALLENGE
Gifted and talented education is often misunderstood and underfunded. TAGT hosts a campaign each year to amplify awareness, spotlight educator voices, and drive engagement during G/T Awareness Week.​
THE APPROACH
Each year, I lead the campaign strategy and execution, crafting a week-long content calendar across all platforms. We highlighted real stories from G/T educators, engaged with key legislative issues, and created shareable graphics and messaging guides for stakeholders.​
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THE IMPACT
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61,000+ total post impressions across all channels
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2,500+ link clicks to TAGT resources and tools
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32% increase in engagement compared to 2024
- Elevated TAGT’s position as the statewide voice for G/T education
CELEBRATION GUIDES
#WHYGT STORIES
SOCIAL MEDIA GRAPHICS
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